Published on February 16, 2015


In connection with the much awaited re-launch of BPI/MS website comes the next big part of company's branding, the mascot fondly called Hiro.

The mascot was conceptualized and born to resemble a man who gives importance to his family, properties and business protecting them the way a hero does.

Hiro serves as the brand ambassador of BPI/MS Insurance. An animated brand ambassador was developed from the descent of the company, Mitsui Sumitomo, a Japanese insurance firm.

He is currently seen in our product brochures together with other animated characters including his wife and kids.